Alessandro Pollini, Marinella Paciello, Giorgia Saleri, Giuseppe Corbelli
pp. 185 - 206, view paper, download
(, Google Scholar

Submitted on 01 Jul 2023 - Accepted on 31 Oct 2023

Interaction Design and Architecture(s) IxD&A Journal
Issue N. 58, Autumn 2023


Road safety culture among young people necessarily needs to be addressed with a multidisciplinary approach, since they are more reluctant than adults to engage and be openly evaluated in safety research. The present research, using a psychographic through psychometrics approach, combines concepts and methods from cognitive psychology and design to investigate behaviors, beliefs, and attitudes and to increase knowledge about the design and effects of adopting interactive technologies. In particular, we describe the processes, experiences, and results of the research and interaction design of a conversational storytelling mobile app for road safety, in which mobile computing was used to collect and give meaning to qualitative and quantitative data related to road safety decisions. The results of the analyses carried out on the data collected by the mobile app confirm the effectiveness of this interactional tool in capturing the complexity of the combination of contextual, personal, and behavioral factors related to compliance toward road safety.

Keywords: Conversational Storytelling, Decision-making, Interaction design, Moral Engagement

CRediT author statement: Alessandro Pollini: Conceptualization, Methodology, Software, Writing – original draft preparation, Supervion. Marinella Paciello: Conceptualization, Methodology, Writing – Original draft preparation. Giorgia Saleri: Methodology, Investigation. Giuseppe Corbelli: Data curation, Formal analysis, Writing – Reviewing and Editing.

Cite this article as:
Pollini A., Paciello M., Saleri G., Corbelli G.: Interaction Design and Experiment with Conversational Storytelling for Road Safety Culture, Interaction Design & Architecture(s) – IxD&A Journal, N.58, 2023, pp. 185–206, DOI:


1. Weston, L. M. (2005). What helps and what hinders the independent mobility of non-driving teens. The University of Texas at Austin.
2. Stanton, N.A., Salmon, P.M.: Human error taxonomies applied to driving: A generic driver error taxonomy and its implications for intelligent transport systems. Saf. Sci. 47, 227–237 (2009).
3. Lu, M., Wevers, K., Van Der Heijden, R.: Technical Feasibility of Advanced Driver Assistance Systems (ADAS) for Road Traffic Safety. Transp. Plan. Technol. 28, 167–187 (2005).
4. Lopez-Carreiro, I., Monzon, A., Lopez, E., & Lopez-Lambas, M. E. (2020). Urban mobility in the digital era: An exploration of travellers’ expectations of MaaS mobile-technologies. Technology in Society, 63, 101392.
5. Nikiforiadis, A., Paschalidis, E., Stamatiadis, N., Raptopoulou, A., Kostareli, A., & Basbas, S. (2021). Analysis of attitudes and engagement of shared e-scooter users. Transportation Research Part D: Transport and Environment, 94, 102790.
6. Chaudhry, A.-G., Masoumi, H., & Dienel, H.-L. (2023). A systematic literature review of mobility attitudes and mode choices: MENA and South Asian cities. Frontiers in Sustainable Cities, 4.
7. Roosan, D., Li, Y., Law, A., Truong, H., Karim, M., Chok, J., & Roosan, M. (2019). Improving medication information presentation through interactive visualization in mobile Apps: human factors design. JMIR mHealth and uHealth, 7(11), e15940.
8. Faherty, L. J., Hantsoo, L., Appleby, D., Sammel, M. D., Bennett, I. M., & Wiebe, D. J. (2017). Movement patterns in women at risk for perinatal depression: use of a mood-monitoring mobile application in pregnancy. Journal of the American Medical Informatics Association, 24(4), 746-753.
9. Tong, T., Chignell, M., Tierney, M. C., & Lee, J. (2016). A serious game for clinical assessment of cognitive status: validation study. JMIR serious games, 4(1), e5006.
10. Penuelas-Calvo, I., Jiang-Lin, L. K., Girela-Serrano, B., Delgado-Gomez, D., Navarro-Jimenez, R., Baca-Garcia, E., & Porras-Segovia, A. (2020). Video games for the assessment and treatment of attention-deficit/hyperactivity disorder: A systematic review. European child & adolescent psychiatry, 1-16.
11. Charalambous, A. P., Pye, A., Yeung, W. K., Leroi, I., Neil, M., Thodi, C., & Dawes, P. (2020). Tools for app-and web-based self-testing of cognitive impairment: systematic search and evaluation. Journal of medical Internet research, 22(1), e14551.
12. Dergousoff, K., & Mandryk, R. L. (2015, April). Mobile gamification for crowdsourcing data collection: Leveraging the freemium model. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 1065-1074).
13. Bailey, B. (2009). America’s army: Making the all-volunteer force. Harvard University Press.
14. Schrier, K. (2019). Designing games for moral learning and knowledge building. Games and Culture, 14(4), 306-343.
15. Schrier, K. (2016). Emotion, empathy, and ethical thinking in Fable III. In Emotions, technology, and digital games (pp. 35-60). Academic Press.
16. Sicart, M. (2009). The banality of simulated evil: designing ethical gameplay. Ethics and information technology, 11(3), 191-202.
17. Consalvo, M. (2005). Rule sets, cheating, and magic circles: Studying games and ethics. The International Review of Information Ethics, 4, 7-12.
18. Koo, G., & Seider, S. (2010). Video games for prosocial learning. In Ethics and game design: Teaching values through play (pp. 16-33). IGI Global.
19. Wouters, P., & Van Oostendorp, H. (2017). Overview of instructional techniques to facilitate learning and motivation of serious games. In Instructional techniques to facilitate learning and motivation of serious games (pp. 1-16). Springer, Cham.
20. Schwartz, S. H., Melech, G., Lehmann, A., Burgess, S., Harris, M., & Owens, V. (2001). Extending the cross-cultural validity of the theory of basic human values with a different method of measurement. Journal of cross-cultural psychology, 32(5), 519-542.
21. Bandura, A. (1989). Human agency in social cognitive theory. American psychologist, 44(9), 1175.
22. Piaget, J. (1932). The moral judgment of the child. London: Kegan, Paul, Trench, Trubner & Co.
23. Kohlberg, L., & Kramer, R. (1969). Continuities and discontinuities in childhood and adult moral development. Human development, 12(2), 93-120.
24. Damasio, A. R. (1996). The somatic marker hypothesis and the possible functions of the prefrontal cortex. Philosophical Transactions of the Royal Society of London. Series B: Biological Sciences, 351(1346), 1413-1420.
25. Pizarro, D. (2000). Nothing more than feelings? The role of emotions in moral judgment. Journal for the Theory of Social Behaviour, 30(4), 355-375.
26. Haidt, J. (2001). The emotional dog and its rational tail: a social intuitionist approach to moral judgment. Psychological review, 108(4), 814.
27. Simon, H. A. (1955). A behavioral model of rational choice. The quarterly journal of economics, 69(1), 99-118.
28. Bandura, A. (1991). Social cognitive theory of self-regulation. Organizational behavior and human decision processes, 50(2), 248-287.
29. Bandura, A. (2006). Guide for constructing self-efficacy scales. Self-efficacy beliefs of adolescents, 5(1), 307-337.
30. Bandura, A. (1976). Self-reinforcement: Theoretical and methodological considerations. Behaviorism, 4(2), 135-155.
31. Bandura, A. (1986). The explanatory and predictive scope of self-efficacy theory. Journal of social and clinical psychology, 4(3), 359-373.
32. Bandura, A., Barbaranelli, C., Caprara, G. V., & Pastorelli, C. (1996). Mechanisms of moral disengagement in the exercise of moral agency. Journal of personality and social psychology, 71(2), 364.
33. Bandura, A. (2015). On deconstructing commentaries regarding alternative theories of self-regulation.
34. Hystad, S. W., Mearns, K. J., & Eid, J. (2014). Moral disengagement as a mechanism between perceptions of organisational injustice and deviant work behaviours. Safety Science, 68, 138-145.
35. Barbaranelli, C., & Perna, A. (2004). Meccanismi di disimpegno morale nell’applicazione delle normative sulla sicurezza: contributo empirico. Risorsa Uomo.
36. Probst, T. M., Petitta, L., Barbaranelli, C., & Austin, C. (2020). Safety-related moral disengagement in response to job insecurity: Counterintuitive effects of perceived organizational and supervisor support. Journal of Business Ethics, 162(2), 343-358.
37. Scott, S. G., & Bruce, R. A. (1995). Decision-making style: The development and assessment of a new measure. Educational and psychological measurement, 55(5), 818-831.
38. Lindeman, M., & Verkasalo, M. (2005). Measuring values with the short Schwartz’s value survey. Journal of personality assessment, 85(2), 170-178.
39. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In Advances in experimental social psychology (Vol. 25, pp. 1-65). Academic Press.

back to Table of Contents