Ph.D. in Advertising and Audiovisual Communication from the Complutense University of Madrid and Extraordinary Doctorate Award 2005-2006. Lecturer of Corporate Social Responsibility and Intangibles Management. Member of two research group, UCM BRAND LAB and UCM Responsible Communication. Viñarás-Abad has participated in several research projects funded by public and private institutions, all of them focused on the social impact of communication. She has more than 60 scientific publications. Her lines of research include communication with vulnerable audiences, corporate communication in the cultural sector, and corporate social responsibility.
last update: November -0001
Articles published on IXD&A:
• ‘ICT-Mediated Learning as a Form of Socio-Emotional Support for Older Adults’, N. 54, 2022, pp. 8 – 33, abstract, download, (https://doi.org/10.55612/s-5002-054-001), Google Scholar
"The adverse effects of the pandemic on the emotional state of older adults have fuelled the debate regarding their digital exclusion and the need to promote their genuine inclusion. During this period..."
"The adverse effects of the pandemic on the emotional state of older adults have fuelled the debate regarding their digital exclusion and the need to promote their genuine inclusion. During this period..."
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